Difference between white hat and black hat

[1paket.com]

Hey,

I'm relatively new when it comes to SEO and I was wanting to know, what is the difference between white hat and black hat SEO?

I understand that, essentially, the purpose of SEO is to use keywords related to your business/website in as many places as possible to make your website appear more highly ranked in Google/other search engines.

Thanks.

[anilkamble]

white seo is the pure seo and there are chances to get best ranking in the search engine.
but in black hat seo there are many chances to blacklisted your domain by major search engine.

[hostaddonltd]

i think white hat seo doing work see google policy and in this case i do keyword optimization and unique content optimization and black hat seo in this case irrelevant keyword and attach our content and irrelevant link generate but google not like black hat seo

[asphixiations]

Source: http://en.wikipedia.org/wiki/Search_engine_optimization

White hat versus black hat

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[38] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[39]

An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[26][27][40] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[41] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[42] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[43]

[Mikeonell]

White hat is the combination of those seo techniques which follows search engine guidelines. On the other side blackhat method are just tricks to fool search engine to achieve higher rank. Black hat method should be avoided always.

[jeffreyrogers]

Black Hat SEO- You do not require to follow the rules start promoting your site randomly. This methods can put your site in top soon in search engine but the position won't be static.

White Hat SEO - In this method you require to follow all the rules for promotion created by search engines. This method takes time to get lovely position but the site position will be static.

[juny0909]

White hat is the combination of those seo techniques which follows search engine guidelines. On the other side blackhat method are just tricks to fool search engine to achieve higher rank. Black hat method should be avoided always.

[shane]

White hat seo is the ethical way to do seo. In white hat seo, all rules and guidelines are followed used for the promotion of a website. In black hat seo no rules and guidelines are followed. Spamming, keyword stuffing and hidden text are the black hat techniques. Google can ban the sites who use black hat techniques for the promotion.

[dani buggy]

Black hat and white hat both are important techniques in seo.White hat seo is increasing backlinks and increase page rank of the web page .while black hat wrong/unethical method of increasing backlinks.black hat is a technique which baned your site from google.

[WHUK]

Black Hat SEO is the wrong way to get better rankings. Black hat SEO will give you short term benifits which won't last long. White Hat SEO is the right way to get good rankings. Time is needed to see the results via While Hat SEO. If Google comes to know that you are using Black hat tricks to get results, they might penalize the site. So its always recommended to be patient and work on right SEO techniques.

[merryscanlan]

White hat SEO is very important for your site because using white hat SEO you can follow the rules of the search engines. So using this way there is no negative effect on your site unlike black hat SEO in which you do not follow the rules and regulations of Search engines. But the ranking of white hat SEO is long term ranking in search engines whilst ranking using black hat SEO is very short time ranking.